Privacy Policy

We respect your privacy, and take great care to safeguard information in our possession. Your preferences for use of your information are our highest priority.

The Rainbow family of companies (Rainbow, Rainbowshops.com, 5-7-9 and Marianne) takes seriously the protection and proper use of your personal information, including social security numbers. In this policy, we may use "we," "our," "us" and "Rainbow" to refer to the Rainbow family of companies.

Rainbow does not share customer information (including email addresses) outside the Rainbow family of companies unless it is necessary to provide you with products or services available from Rainbow. We may also disclose information when you tell us to do so, to identify or contact you, to protect your rights or the rights of Rainbow or as required or permitted by law.

Even within the Rainbow family of companies, we restrict access to your information to those individuals who need it to provide you with products or services available from Rainbow. Any third-party companies we use to provide you with products or services are required to keep your information secure and confidential.

In this policy, "personal information" means any information by which you can be identified or contacted, such as your name (first and last), address (city, state, zip), email address, telephone number, etc.

This Privacy Policy governs your experience in our stores and on this website unless otherwise indicated.

Categories of Information We Collect

We collect personal information when communicating or interacting with you through Rainbowshops.com, our stores or the Rainbow family of companies. Some examples include:

  • registering for a shopping account, Wish List or Product Review account on our website
  • when you request that merchandise be sent to you or others, make purchases or returns with us, place an order with us online, via phone, mail, email or fax, or request an e-receipt
  • fulfilling orders you place and delivering packages
  • requesting content and communications from us or when offering recommendations to you
  • subscribing to Rainbowshops.com Email Updates or other communications from us or managing your preferences with us
  • your Financial Account numbers when transacting with us
  • interacting with our websites or mobile sites, mobile applications and services
  • when you participate in any of our programs such as contests, sweepstakes, surveys, etc.
  • when you apply for employment which may include your social security number or social insurance number
  • working with our salespeople who assist you with your fashion needs and purchases
  • through communications with you, or through the Rainbow family of companies
  • when you are recorded by in-store cameras used for safety, security and operational purposes, such as to measure traffic patterns in our stores
  • contacting us with a comment, question or complaint

We may also collect personal information about you from other third parties, such as demographic firms, to make our future service and marketing efforts more efficient and personalized for you. We may combine all information we collect and we may disclose this information within our corporate family of companies or our service providers. When you visit our websites we may also gather certain information automatically and store it in log files. This information may include Internet Protocol (IP) addresses or other device identifiers, browser information, Internet Service Provider (ISP), operating system, location, date/time stamp and clickstream data.

How We Use Your Information

We use the personal information that we and our service providers collect to conduct our business and to provide you with the best possible products, services and experience. We may collect and use your information to provide you products and services, notify you of product recalls or safety issues, process and respond to your application for current or future career opportunities, process membership requests when you apply or otherwise administer your participation in our programs, to respond to your comments, questions or complaints, determine your satisfaction with our programs and service, to personalize your experiences, if you ask us to, send you marketing communications and other information you have chosen to receive regarding our products, services, marketing or special events. We also use your personal information for our everyday business purposes such as security, payment processing, analytics, operations, fraud detection and prevention, reporting, making back-ups and legal compliance.

How We Share Your Information

To best serve you, we may share your personal information with other members of the Rainbow family of companies and with service providers that provide support services to us or that help us market our products and services, administer our programs, operations, fulfill your requests, surveys, contests, sweepstakes and product reviews, or provide you with membership information. Service providers, third parties who perform services on our behalf, are contractually restricted from using your information in any manner other than in helping us to provide you with the products and services available from Rainbow. We may also, in certain instances, disclose your personal information when we have reason to believe that it is necessary to identify you, contact you, to advise you of a product recall, detect and protect you or us from fraud or theft, manage information security or bring legal action to protect your rights or the rights of Rainbow or others. We may also disclose your personal information when you ask us to do so or when we believe it is required or permitted by law.

Video Recording

We conduct video surveillance at our stores for security, fraud and loss prevention purposes and for incident reporting purposes. We use the images and information from such videos only as required for such purposes and for certain operational purposes, such as to measure traffic patterns in our stores.

Text Messages

If you agree to receive text messages from Rainbow we may use an automatic telephone dialing system to contact you. You are not required to consent to receive text messages in order to obtain product and services from Rainbow. Standard messaging rates apply. We may send you up to eight (8) messages per month. If you would like to stop receiving text messages at any time you can reply to any message with the word "STOP" or text the word "STOP" to short code 49899. We may send you one additional confirmatory message to let you know we received your request.

Mobile Privacy

Rainbow offers mobile applications (commonly known as "apps") that allow you to shop online, check product availability, learn about store events, or receive other information from Rainbow. All personal information collected by Rainbow via our mobile application is protected by this Privacy Policy.

Although you do not have to provide your location information to Rainbow to use our mobile applications, our store-specific services such as find-an-item require a zip code to function. You may manually enter a zip code and we will save your zip code(s) for future reference. Alternatively, when you download our mobile application, you may choose to allow it to obtain your precise location from your mobile device when you click the "near me" button. In this case, we will determine your zip code from the precise location data received from your mobile device. We do not store precise location data; we only store the zip code associated with the location. We may also update our mobile applications to offer automatic (or "push") notifications. We will provide push notifications only to those customers who opt-in to receive such notifications from Rainbow. If you have questions about location and notification privacy, please contact your mobile service provider or the manufacturer of your device to learn how to adjust your settings.

In the future, we may offer updated or enhanced versions of our mobile applications that include additional features created by us or using third party functionality. Our applications or the third party may automatically collect information about your precise location from your device, but only if you allow it.

Cookies, Web Beacons, and Other Similar Technologies

Our website uses "cookie" and "web beacon" technology. We use cookies and web beacons to identify your device, provide website user authentication, conduct fraud prevention and management services, distinguish you from other visitors, record your IP address and understand your use of our site, and identify the name of the Web site from which you linked to Rainbow. This information is used for fulfilling contracts with our business partners, and to help us serve you better by improving our website design, as well as our products, services, and promotions. We do not otherwise track any information about your use of other websites. Information obtained through cookies and web beacons may be shared with or obtained by service providers on our behalf. More information is available under Third-Party Advertising Partners.

A cookie is a small data file that is placed on the hard drive of your computer when you visit a website. A "session cookie" expires immediately when you end your session (i.e., close your browser). A "persistent cookie" stores information on the hard drive so when you end your session and return to the same website at a later date, the cookie information is still available. A web beacon is a small string of code that represents a clear graphic image and is used in conjunction with a cookie.

When you visit our website, we may use both a session and a persistent cookie. This Rainbow placed cookie may contain information (such as a unique user ID) that is used to track your usage of our website and in some cases, your email address. Your email address is only saved in this Rainbow placed cookie if you register with us. A web beacon allows us to capture certain additional types of information about a visitor's actions on a web site, such as a visitor's cookie number, the time, date, duration and number of page views, a description of the page where the Web beacon is placed, and details about any items that were purchased.

If you register with us, this Rainbow placed cookie allows us to recognize you when you return to our website and provides you with access to your account information. If you save your information with or order from us, we may also use cookies to monitor and maintain information about your use of our website. If you have not saved your information with or ordered from us, we may monitor and maintain information about your use of our website in a manner that does not identify you. You can disable cookies at any time by using your browser options; however, if you turn off cookies, we will not be able to track your order or enable you to make a purchase from our website. In addition, we will not be able to recognize you as a registered user to allow you access to your account information.

We may use Flash Cookies (also known as Local Stored Objects) or other similar technologies. A Flash cookie is a small data file placed on a computer using Adobe Flash technology that may be built into your computer or downloaded by you to your computer. We use these technologies to personalize and enhance your online experience, facilitate processes, personalize and store your settings. Flash cookies may help our website visitors to, for example, set volume preference associated with a video experience, play games and perform surveys. They help us improve our sites by measuring which areas are of greatest interest to customers. We do not use Flash cookies for marketing or behavioral targeting purposes. Flash cookies are different from browser cookies and the cookie management tools provided by your browser will not remove Flash cookies. Learn how to manage privacy and storage settings for Flash cookies. If you disable Flash cookies or other similar technologies, please be aware that you may not have access to certain features and services that make your online experience more efficient and enjoyable.

Third-Party Advertising Partners

We use third-party service providers to serve advertisements (banners or links) on our behalf across the Internet.

These advertising service providers may collect non-identifiable information about your visits to our website, and your interactions with our products and services. Such non-identifiable information does not include your name, address, email address or other personal information. The information is collected through the use of cookies and pixel tags (also known as action tags), which is industry-standard technology used by most major websites.

In addition to the information about your visits to our website, our service providers may also use the information about your visits to other websites to target advertisements for products and services available from Rainbow.

If you would like more information about this practice and to know your choices for not having this information used by third-party service providers, please visit http://www.networkadvertising.org/managing/opt_out.asp.

Facebook Custom Audience Ads from Rainbow

We may display interest-based ads to you when you are using Facebook through a tool offered by Facebook called the Custom Audience Tool. This tool allows us to personalize our ads based on your shopping experience with us. We do not share any of your personal information, including your shopping history, with Facebook. The tool lets Rainbow convert your email address to a unique number that Facebook uses to match to unique numbers Facebook generates from email addresses of its users.

Social Media Interactions

Rainbow invites you to socialize and share your fashion inspiration, finds and purchases with your friends using Social Media tools such as Facebook, Twitter, Pinterest and Instagram. If you choose to use these tools, you may be sharing certain profile elements, including your comments. This sharing is subject to each social media program's privacy policies. We also use Facebook Social Plugins to allow Facebook to share information and friends' activities with its members while they are on our website. For example, Social Plugins allow Facebook to show you and your friends' "Likes" on our product pages if you are logged into Facebook while shopping at Rainbowshops.com. Rainbow does not receive or control any of the content from Facebook Social Plugins. To remove a Facebook "Like" through Rainbow, place your cursor in the "grayed out" Like button and click on the "X" that appears. This removes the "Like" from your Facebook Page, as well as from Rainbow's websites. You can also delete comments made while at Rainbowshops.com from your Facebook Page.

For more information about Facebook Social Plugins and other social media tools, click here.

We may allow you to sign in to your Rainbowshops.com account using Facebook Connect. If you choose to do this, we may collect information necessary to facilitate social interactions such as friend lists, birthday, check-ins, basic profile information and your profile picture but only if the privacy settings you and your friends set within Facebook allow it. We will use the information we collect to create and facilitate an interactive social experience and to bring you products, services and programs from Rainbow. Rainbow will always comply both with its privacy policy as well as with Facebook Connect terms regarding use of Facebook profile information.

Links to Other Websites and Services

Websites provided by the Rainbow family of companies may include links to other Internet sites, content, or videos (embedded or direct links) maintained by third parties ('Linked Sites'). Rainbow provides Linked Sites to you solely as a convenience, and the inclusion of Linked Sites does not imply endorsement by Rainbow of the Linked Sites. You access Linked Sites at your own risk and by accessing them you leave Rainbow's website. Linked Sites are not under the control of Rainbow and Rainbow is not responsible for the contents of any Linked Site, including the privacy policies or tracking technologies they may use. We encourage you to check the applicable privacy policy to determine how they will handle any personally identifying information they collect from you.

Browser Do Not Track Signals

Although our websites currently do not have a mechanism to recognize the various web browser Do Not Track signals, we do offer our customers choices to manage their preferences that are provided in the previous sections above. To learn more about browser tracking signals and Do Not Track please visit http://www.allaboutdnt.org/.

Your Information, Unsubscribe

To update us with your preferences, or to unsubscribe, you may contact us using one of the following methods:

  • Call 1-844-572-4626, or
  • Email customerservice@rainbowshops.com, or
  • Send your request to Rainbow Privacy, 1000 Pennsylvania Ave, Brooklyn, NY 11207

Please note your preference as stated below:

"I prefer not to receive email advertisements, such as updates regarding products and services, special promotions or upcoming events." (You may also click the designated link at the bottom of all Rainbowshops.com email advertisements to be removed from future email updates.) Depending upon how you inform us of changes, it may take up to 3 to 5 weeks to process your change request.

Your Access

We respect your need to be able to access and update the personal information that you have provided to us. If you have registered online, you may access and update your personal information at any time by logging into your account. You may also request access and update your personal information by email or writing to the Rainbow Privacy Office at the contact information set out below (subject to certain exceptions and as prescribed by law). We may request certain personal information to verify the identity of the individual seeking access to their personal information records.

California Privacy Rights

California law entitles residents to ask us for a notice describing what categories of personal information we share with third parties or with corporate affiliates for those entities direct marketing purposes. Rainbow does not provide any personal information to third parties for their own direct marketing purposes. If you want to request a notice or have any questions about Rainbow privacy practices, please contact us at customerservice@rainbowshops.com.

Children's Privacy

Rainbow will never knowingly request or collect personal information from any person under 13 years of age without prior verifiable parental consent. If you are under 13 years old please do not provide your information on our website.

If we become aware that an individual is under the age of 13 and has submitted any information to Rainbow for any purpose without prior verifiable parental consent, we will delete his or her information from our files.

Security

We maintain physical, electronic and procedural safeguards to protect the confidentiality and security of personal information transmitted to us using this website. To help guard your information, our website uses Secure Sockets Layer (SSL). SSL encrypts your credit card number, name and address so only Rainbow is able to decode your information. Please note that email is not encrypted and is not considered to be a secure means of transmitting credit card information.

To be sure your connection is secure, look at the bottom status bar of your browser window. If you see an unbroken key or a closed lock (depending on your browser) the SSL is active and your information is secure. Most browsers offer additional security alerts as well. If for some reason you are unable to connect to our secure server, please call us toll free at 1-844-572-4626.

We also ask customers to carefully review their accounts and immediately report any unexpected activity to Rainbow and their issuing bank or credit card company. Additionally, we are asking all our customers to take measures to help protect personal information in their online accounts, including the following:

  • Install the latest security updates and anti-virus software on your computer to help prevent malware and viruses
  • Reset your email account password
  • Use complex passwords (a minimum of 7 alpha/numeric cAsEsEnsitive characters)
  • Do not use the same password on more than one website
  • Do not share your password with others
  • Password protect your personal mobile device(s)
  • Sign out/log off website sessions so that your session is closed and cannot be accessed by another user on the same computer, especially when using a public computer or terminal

Visit these additional resources:

Data Processing and Storage

Rainbow and its third party service providers may process or store your personal information outside of the United States or Canada and other countries. In accordance with the laws of those countries, in certain circumstances your personal information may be accessible by foreign law enforcement, regulatory bodies or other authorities. For more information of our use of foreign service providers please contact us as described below.

International Customer Privacy

Protecting the privacy and security of Rainbow customer information is a top priority for Rainbow. In some cases, Rainbow partners with outside vendors to help facilitate transactions. When that is the case, we work closely with the vendor to ensure that the transaction is appropriately handled and all the information you provide is treated with the utmost care.

To sell and fulfill online purchases that customers choose to ship internationally, Rainbow partners with Borderfree, Inc. ("Borderfree"). We have contracted with Borderfree to assure that they will carefully process your personal information, with at least the same level of privacy protection set forth in the Safe Harbor Privacy Principles as established by the U.S. Department of Commerce and approved by the European Commission. Borderfree also agrees not to sell, transfer, or otherwise use your information other than for executing international shipping orders. When you identify your Rainbowshops.com order as being shipped internationally, Rainbow will facilitate your secure Checkout transaction with Borderfree. On the Checkout page you will be required to submit credit card and personal information (name, billing address, shipping address, email address and phone number) to Borderfree to complete your order. Once you place your order, you will be prompted to confirm whether you would like to receive future marketing communication from Rainbow.

Upon completion of your order, Borderfree will notify Rainbow of the approval of your order, and Rainbow will then ship approved orders to Borderfree. Simultaneously, Borderfree will purchase the product from us, which allows them to take title to the product(s), bill your credit card, collect and remit any duties and taxes to the appropriate taxing authority and arrange for the product to be delivered to you. In this process, Borderfree makes the sale to you as the merchant of record. When ordering a product, you will be presented with Borderfree's terms and conditions to which you must agree in order to receive the product(s) you ordered.

Once you have agreed that Borderfree may share your data collected from their page with Rainbow, that data is protected by the Rainbow Privacy Policy. Any personal information you provide directly to Rainbow while on Rainbowshops.com is controlled and processed by Rainbow, 1000 Pennsylvania Ave, Brooklyn, NY11207. Any personal information provided at Checkout is controlled and processed by Borderfree, 55 West 39th Street, 18th Floor, New York, New York 10018.

If you choose to provide Rainbow with personal information, you consent to the transfer and storage of that information on our servers located in the United States. Rainbow adheres to the Safe Harbor Privacy Principles as established by the U.S. Department of Commerce and approved by the European Commission and the Swiss Federal Data Protection Authority. We conduct an annual self-assessment to verify that we are in compliance with the Safe Harbor Privacy Principles in addition to our own Rainbow privacy program assessments. Rainbow has certified to the U.S. Department of Commerce and the European Union that our processing of personal data is in compliance with the Safe Harbor Privacy Principles, as has Borderfree. For more information about the Safe Harbor, visit the Department of Commerce's Safe Harbor website. While the Safe Harbor Principles are designed to protect personal information originating in the European Economic area and Switzerland, our policy is to protect all international customer information in accordance with these Principles.

Customers shipping internationally who wish to inquire about or update personal information or change marketing preferences, or anyone who wants to receive information about our international privacy program should contact us directly using one of the following methods:

  • Send an email to customerservice@rainbowshops.com, or
  • Write us at Rainbow International Privacy, 1000 Pennsylvania Ave, Brooklyn, NY 11207

In compliance with the US-EU and US-Swiss Safe Harbor Principles, Rainbow commits to resolve complaints about your privacy and our collection or use of your personal information. European Union or Swiss citizens with inquiries or complaints regarding this privacy policy should first contact Rainbow using one of the following methods:

  • Send an email to customerservice@rainbowshops.com, or
  • Write us at Rainbow International Privacy, 1000 Pennsylvania Ave, Brooklyn, NY 11207

Business Transitions

As we continue to develop our business, we may undergo a business transition such as acquiring another company, merging with an existing company, or selling a portion of our assets. In such transitions, customer information is typically one of the business assets that is transferred or acquired by a third party. In the unlikely event that Rainbow or substantially all of its assets are acquired or enter a court proceeding, you acknowledge that such transfers may occur and that your personal information can continue to be used as set forth in this Privacy Policy.

Additional Information

If you're not comfortable shopping online (and would prefer to make your purchase via telephone), just give us a call at 1-844-572-4626. Our Customer Service Representatives will be happy to assist you. For your convenience, Rainbow may link to unaffiliated third party websites. This Privacy Policy does not apply to unaffiliated third party websites.

If you have questions regarding our Privacy Policy please contact us at:

Rainbow Privacy
1000 Pennsylvania Ave
Brooklyn, NY 11207
1-844-572-4626
customerservice@rainbowshops.com

Policy Changes

This policy replaces all previous disclosures we may have provided you about our information practices. We reserve the right to change this policy, and to apply any changes to information previously collected, as permitted by law. If there are material changes to this policy or our information practices change in the future, we will notify you by posting the policy changes on our website.

From time to time, we may update this Privacy Statement to reflect new or different privacy practices. We will place a notice online when we make material changes to this Privacy Statement. Additionally, if the changes will materially affect the way we use or disclose previously collected Personal Information, we will notify you about the change by sending a notice to the primary email address associated with your account.

The examples contained in this Privacy Policy are illustrations only, and are not intended to be exhaustive.

Effective Date: 6/21/2016