About Rainbow Shops – Your Affordable Fashion Destination

Our Story Since 1935

Rainbow started in Brooklyn in 1935 with one goal: make great style affordable for everyone. Almost 90 years later, we are still doing that with over 900 stores across the United States, Puerto Rico, and the U.S. Virgin Islands. While trends change, our mission stays the same. We provide real fashion in real sizes for real people.

Inclusive Style, Every Day

At Rainbow, we make fashion easy for everyone. Our collections include juniors, women’s, and plus sizes from XS to 4X. We design for real bodies, not just for models. Whether you need something casual, cute, or work-ready, you will find styles that fit your body and your budget.

900+ Stores & Always Growing

Rainbow is nearby and online. With over 900 stores across the country, it is easy to stop in and try on your favorite styles. You can also shop online and return items in-store without any hassle. Use our Store Locator to find a location close to you.

Shop Online. Return In Store. No Drama.

Shopping at Rainbow is simple and flexible. Place your order online and enjoy free shipping on orders over $75. If something does not work out, you can return it in-store or by mail. No stress and no need for a coupon.

Fresh Styles Drop Daily

We add new fashion daily, so there is always something fresh to explore. Whether you are shopping for dresses, denim, shoes, or bags, you will find trend-right pieces that fit your style and your budget. Check back often so you do not miss out on what is new.

Why Rainbow?

Rainbow is more than affordable clothing. We believe in real style, inclusive sizing, and a shopping experience that works for your life. That means fashion you can feel good in, sizes that make sense, and prices that keep you coming back. No gimmicks, just good clothes.